Responsibilities:

The Senior Manager will interact with internal clients, advertisers, agencies and measurement/research vendors to assist in the development and execution of research plans that evaluate overall campaign impact, as well as the impact and benefits of specific campaign elements, properties/programs and platforms.

• Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance

• Create presentations that communicate campaign results, insights and recommendations in visually compelling formats

• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines

• Maintain normative database for specific benchmarking

• Assist in the development of case studies

• Partner with internal and external stakeholders in support of enabling exposure data for measurement

• Work with senior Research management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement  

• Collaborate across Insights & Measurement teams to deliver on organizational needs

Qualifications:

• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Computer Science, Information

• Technology, Marketing Analytics or related field

• Minimum of four years in a media or marketing analytics role; experience at a broadcast or cable network, advertising agency or primary research vendor/provider a plus

• Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Kantar, EDO, Dynata, iSpot, LiveRamp / Data Plus Math, NCS, ListenFirst, and YouGov

• Primary research expertise across qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners / crosstabs

• Understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging

• Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Meta, Snapchat, TikTok)

• Proficient in data visualization tools such as Tableau, Power BI and/or others, with a demonstrated track record of creating insightful dashboards

• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus

Comments/Special Instructions

• Role is a Senior. Manager, Impact on our Ad Sales Impact & Measurement Team. Candidates would need to be strong individual / project contributors. Will need proficiency and experience in research vendor management, data analysis and PPT narrative development

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com (http://www.ustechsolutionsinc.com/) .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.